Streamlined and redesigned the zoo's membership materials to coincide with the grand reopening of the exhibit, Regenstein African Journey. Deliverables included a membership brochure, benefits packet, and a series of direct mail efforts. Inspired by the actual exhibit installation graphics, I created a visual identity for the campaign promoting the Regenstein African Journey and applied to the PR kit, various invitations, on-grounds signage, and street banners displayed on Michigan Avenue.